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Sự hài lòng của du khách đối với du lịch văn hóa tỉnh Bạc Liêu
Abtract
Tourist satisfaction is a vital measure for the successful development of tourist destinations in general and types of tourism in particular. This study carried out to evaluate tourist satisfaction for cultural tourism of Bac Lieu province. The research results point out that tourists are satisfied with the cultural tourism of Bac Lieu province. The cultural attraction of the tourism destination has positive relations with the satisfaction and loyalty of tourists. 7 factors that influence descending order satisfaction of tourists are “cultural tourism resources”, “on-site tour guides”, “tourist facilities”, “infrastructure”, “service prices”, “bonus services”, “order and security”.
Keyword: cultural tourism, tourist satisfaction, Bac Lieu Province
